Starbucks to Showcase Coffee Innovation, Passion by 'Starbucks Barista Pride'

Known for its innovative beverages and coffee globally, Starbucks is taking beverage innovation to new heights with the launch of 134 new, crafted beverages.

Delivering on the iconic ‘Third Place’ experience, while strengthening commitment to innovation and coffee passion, Starbucks has introduced ‘Starbucks Barista Pride’ where baristas from each Starbucks store will feature a beverage unique to their store, conceptualized and created by themselves.

“Starbucks is committed to delivering an unparalleled, unique experience for every customer. At Starbucks, we believe in celebrating each customer’s individual coffee preference and profile. For us each cup of coffee is unique and especially suited to the coffee palette of our customer. With a deep understanding of coffee, our Starbucks baristas personalize each cup to perfection,” shared Veetika Deoras, Head – Marketing, Category, Digital and Loyalty at Tata Starbucks Pvt. Ltd.

All Starbucks store across India will serve a specially curated beverage, enabling customers to ‘coffee hop’ and try 134 unique beverages till the end of February.

The wide range of unique beverages includes Turkish Espresso Praline, Chai White Chocolate Mocha and Winter Chocolate Cream that are available at the Chapel Road store in Mumbai, Vega Mall store in Bangalore and at the DLF Hub store in Delhi respectively.

Also, the global coffee chain is expected to break even by the end of FY19, after more than six years of opening its first store, here in India.