Hotline: 1800 102 2007
X
Search Business Opportunities
Nov, 06 2015

Starbucks focuses on technology, partners with Apple to deliver coffee

It has come up with one of the biggest and smartest line of attack to use the world's two most socially acceptable addictions these days-coffees and phones. According to Wired, Starbucks is teaming up with the most profitable company in the entire world

Starbuck's, the most successful coffee chain with a net worth of $969 million proves again that it takes creativity, digital strategy and perfect partnership with the right players to be on the top, reported Food World News.

It has come up with one of the biggest and smartest line of attack to use the world's two most socially acceptable addictions these days-coffees and phones. According to Wired, Starbucks is teaming up with the most profitable company in the entire world with a net profit of $10.7 billion i.e. Apple.

The multinational tech company launched its much-hyped mobile payments feature, Apple Pay, last year. It is supposed to be the company's ambitious move to own digital payments by providing a dead-simple and easy-to-use mobile service that do away credit card. As a matter of fact, Apple CEO Tim Cook talked big about users activating over 1 million credit cards on the service in its first 72 hours.

Though, Apple has not talked about the number of Apple Pay users for the past few months, even during the company's recent earnings call. This is a giveaway as to why during the same earnings call; Apple announced that it would roll out Apple Pay support to all U.S. Starbucks stores in 2016.

Starbucks will never stop as Starbucks global chief strategy officer Matthew Ryan says to look forward to more deals to come in addition to the company's freshly minted partnerships with other big players such as The Times, Spotify and Lyft. Starbucks loyalty members can get "stars" for free Machiattos in all kinds of ways when they use their phones, not just when they use the Starbucks app.

Comment
Related opportunities
  • Career Counselling & Brain Programming
    About Us: Career Mosaic Pvt. Ltd. is amongst Asia’s leading consultancy for..
    Locations looking for expansion Gujarat
    Establishment year 2001
    Franchising Launch Date 2018
    Investment size Rs. 50 K - 2lac
    Space required -NA-
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Ahmedabad Gujarat
  • Casual dine Restaurants
    About: Desi Vibes specialized in authentic Mughlai and North Indian cuisine.The..
    Locations looking for expansion Delhi
    Establishment year 2005
    Franchising Launch Date 2014
    Investment size Rs. 50lac - 1 Cr.
    Space required 1800
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater New delhi Delhi
  • Quick Service Restaurants
    About Faasos: Incorporated in 2011, Faasos is the most distruptive and..
    Locations looking for expansion Delhi
    Establishment year 2011
    Franchising Launch Date 2017
    Investment size Rs. 30lac - 50lac
    Space required 800
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater New delhi Delhi
  • Other Vocational Training
    About: Hi - Tech Animation is a ISO 9001:2008 certified organization..
    Locations looking for expansion Delhi
    Establishment year 2011
    Franchising Launch Date 2016
    Investment size Rs. 20lac - 30lac
    Space required 0
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater New delhi Delhi
Insta-Subscribe to
The Franchising World
Magazine
For hassle free instant subscription, just give your number and email id and our customer care agent will get in touch with you
OR Click here to Subscribe Online
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities

Free Advice - Ask Our Experts