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Nov, 06 2015

Starbucks focuses on technology, partners with Apple to deliver coffee

It has come up with one of the biggest and smartest line of attack to use the world's two most socially acceptable addictions these days-coffees and phones. According to Wired, Starbucks is teaming up with the most profitable company in the entire world

Starbuck's, the most successful coffee chain with a net worth of $969 million proves again that it takes creativity, digital strategy and perfect partnership with the right players to be on the top, reported Food World News.

It has come up with one of the biggest and smartest line of attack to use the world's two most socially acceptable addictions these days-coffees and phones. According to Wired, Starbucks is teaming up with the most profitable company in the entire world with a net profit of $10.7 billion i.e. Apple.

The multinational tech company launched its much-hyped mobile payments feature, Apple Pay, last year. It is supposed to be the company's ambitious move to own digital payments by providing a dead-simple and easy-to-use mobile service that do away credit card. As a matter of fact, Apple CEO Tim Cook talked big about users activating over 1 million credit cards on the service in its first 72 hours.

Though, Apple has not talked about the number of Apple Pay users for the past few months, even during the company's recent earnings call. This is a giveaway as to why during the same earnings call; Apple announced that it would roll out Apple Pay support to all U.S. Starbucks stores in 2016.

Starbucks will never stop as Starbucks global chief strategy officer Matthew Ryan says to look forward to more deals to come in addition to the company's freshly minted partnerships with other big players such as The Times, Spotify and Lyft. Starbucks loyalty members can get "stars" for free Machiattos in all kinds of ways when they use their phones, not just when they use the Starbucks app.

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