Hotline: 1800 102 2007
X
Loading
Search Business Opportunities
Sep, 24 2014

Starbucks Coffee to cut sizes of its new outlets in India

In order to maintain profitability, the coffee shop is planning to cut the size of its outlets to half the average size of its existing cafes.

Starbucks which entered India in a 50-50 joint venture with Tata Beverages is planning to open new stores in India which will be less than half the average size of its existing cafes, reported Economic Times.

The coffee chain has taken the initiative to expand into Indian towns and city sub-urbs while maintaining its profitability.

Starbucks coffee is planning to open outlets of 1,000-1,200 sq ft compared to its existing cafes that measures over 2,500 sq ft on an average, said an official who requested not to be named.

"Footfalls in smaller towns and suburbs may not be as high as prime locations and we have to maintain profitability too by keeping rentals in check," the person said.

The first store Starbucks opened in India was its 3,500 sq ft flagship in Mumbai in October 2012, and since then it has opened more than 50 cafes at an average speed of one outlet every two weeks, making India Starbucks' fastest growing market in terms of expansion. 

Comment
Related opportunities
  • Bakery & Confectionary
    Become a part of India’s largest Bakery & Confectionary Chain..
    Locations looking for expansion Tamil Nadu
    Establishment year 1994
    Franchising Launch Date 2014
    Investment size Rs. 10lac - 20lac
    Space required 150 - 250 Sq.ft
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater Chennai Tamil Nadu
  • Quick Service Restaurants
    About:Started in 2015, VJ Café is a growing chain of..
    Locations looking for expansion Maharashtra
    Establishment year 2015
    Franchising Launch Date 2017
    Investment size Rs. 10lac - 20lac
    Space required 250 - 300 Sq.ft
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater Mumbai City Maharashtra
  • Ice creams & Yogurt Parlors
    About:Guavaz” is a unique brand focused on natural ice creams..
    Locations looking for expansion Maharashtra
    Establishment year 2008
    Franchising Launch Date 2013
    Investment size Rs. 10lac - 20lac
    Space required 200 - 500 Sq.ft
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater Mumbai City Maharashtra
  • Men's clothing
    About UsGranix is a progressive and trendy menswear brand by..
    Locations looking for expansion New Delhi
    Establishment year 2000
    Franchising Launch Date 2017
    Investment size Rs. 10lac - 20lac
    Space required -NA-
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater North Delhi New Delhi
Insta-Subscribe to
The Franchising World
Magazine
For hassle free instant subscription, just give your number and email id and our customer care agent will get in touch with you
OR Click here to Subscribe Online
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities