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Dec, 02 2014

Soul Tree launches campaign to raise 350,000 pounds

Soul Tree is also planning to spread its distribution network across 10,000 Indian restaurants in the country over the next three years as Indian wine is new in that market.

Soul Tree, the UK based Indian wine company has launched a campaign to raise 350,000 pounds through an online crowd-funding platform, reported ET.

“The company seeks to raise around 350,000 pounds for 16.5 per cent of the business on the crowd-funding platform Crowdcube and has already raised 30 per cent of the target, or 107,000 pounds from 47 investors within weeks of launching the campaign,” said, Alok Mathur, Co-Founder.

Mathur also claimed that the brand has proved to be popular internationally, with investments coming from countries like Australia, India, Singapore, Dubai, and the UK.

Soul Tree is also planning to spread its distribution network across 10,000 Indian restaurants in the country over the next three years as Indian wine is new in that market.

"The UK market alone has more than 10,000 Indian restaurants and sells millions of Indian takeaways each week. Soul Tree wines not only complement, but enhance spicy cuisines and the sector has huge, almost untapped, potential," added, D'Souza, Founder.

"The wines are already breaking into the mainstream with Michelin star restaurants and some great boutique hotels embracing the wines," he added further.

The brand currently specialises in two reds, a white, a rose, an oak-matured reserve, and a sparkling wine.

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