The green tea coolers are available in two flavors - Peach and Green Mango. Whereas, the herb coolers are available in two variants - Calm and Curious.
Sipwise Beverages, has launched first functional Green tea and Herbal beverage range, ‘What !f’ Green Tea and Herb Coolers. With the product launch, the company aims to take the category of functional beverages to the next level.
Priced at INR 40 for 200 ml PET bottles, What !f will be retailed through Nature’s Basket, Hypercity and prominent leading stores in Mumbai, followed by availability in 5 metros in one year in a phased manner. This will be scaled up by introducing new products in Tier 1 cities in the second year.
The green tea coolers include a combination of green tea, blended with the flavor of natural fruits, acerola and vitamin C that are available in two flavors - Peach and Green Mango. The herb coolers combine herbs, fruit flavors, inulin, vitamins and minerals and are available in two variants - Calm and Curious.
Harish Mohan, General Manager, Corporate Affairs & Business Development, Sipwise Beverages, said, “With product innovation and consumer experience as its business focus, we have spent over 2 years in product development to give the What If experience to the consumer in a bottle. Nobody thought that green tea in chilled form combined with fruit flavors would be a possibility. More so with the idea of herbs that are ready to drink in a bottle. We intend to ride on the tide of growing health awareness and aim to become a market leader. We have a target of INR 50 crore in revenue by 2018.”