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Apr, 18 2015

Sanjeev Kapoor to enter online food space in next 6 months

The food startup by celebrity chef will focus on predicting people\'s tastes and push name of restaurants and food varieties accordingly.

Celebrity chef Sanjeev Kapoor is planning to enter into online food space by launching his mobile food starup.

Chef Kapoor who has already created a benchmark by from Khana Khazana  and his restaurant chains like The Yellow Chilli and Sura Vie fame will take on players like Zomato and Foodpanda in the same space.

“There is enough untapped potential in the online food market that has recently been privy to frantic fund infusion by investors,” said Chef Kapoor.

The food startup by celebrity chef will focus on predicting people's tastes and push name of restaurants and food varieties accordingly.

The group is already collecting data in Mumbai for a long period.

"We have been collecting data till now and will launch the company in Mumbai in the next six months. All I can say is that it will be a very integrated approach and will also include transactions," added Kapoor.

At present, Chef Kapoor has over 70 restaurants across India and the Middle East and has set up Wonderchef, a company that sells premium kitchen products from cookware to appliances.

The chef is also very active on organising event like MasterChef and hosting the same for over a long period has done so much for the food industry in India.

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