SUBWAY introduces Sub Of The Day value offer
SUBWAY introduces Sub Of The Day value offer

As an increasing number of Indians are opting to eat-out, providing them great eating options remains as crucial as offering them great value for money.

Subway, one of the world’s largest sandwich restaurant chains, has introduced Sub Of The Day (SOTD) value offer, which includes a choice of both vegetarian (veg) and non-vegetarian (non-veg) submarine sandwich (sub) for every day of the week.

Sanjiv Pandey, Marketing Manager, Subway South Asia, said, "Double Sub Of The Day enhances the 'power of choice' that guests enjoy at SUBWAY. The offer would ensure that they relish their subs with friends and family, without anyone having to compromise on their preference or liking for a particular type of sub.”

SUBWAY®’s wide ranging menu ensures that its guests have plenty of options to choose from, both in veg and non-veg categories.

Pandey added, "We have an equal split amongst veg and non-veg preferring guest base. This offer would ensure that both categories are able to savour a regular menu product at a great discounted price every day of the week. Thus, our guests don’t just save money but also get an opportunity to try a different sub every day."

SUBWAY®’s social media campaign promoting the current offer #AbSubDoubleKhush is also built around this premise. The offer is being simultaneously promoted through a marketing campaign consisting of in-store collaterals, television commercials, print advertisements, and radio spots, mobile, out of home billboards, digital and social mediums.

 
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