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Jun, 26 2013

Real Supa Fruits from Dabur India

Dabur India Ltd. launches a new sub-brand in its packaged fruit juice category - Réal Supa Fruits.

Réal SUPA Fruits available in Réal SUPAFruits Strawberry-Plum and Réal SUPAFruits Goji Berry-Pink Guava will offer combinations of exceptional super fruits that are sourced globally and will combine exceptional nutrient richness and antioxidant qualities with great taste.

This is for the first time that Superfruit juices are being launched for Indian consumers. Super fruits are a special category of fruits which are difficult to get throughout the year.  The juice is priced at INR 105 for 1 litre with no added preservatives.

"Superfruits equal Super Nutrition as they are packed with antioxidants, vitamins, minerals, and other fruit nutrients that help promote overall health. These superfruits and their juices are a perfect blend of exotic fruit appeal and exceptional fruit nutrition. Hence they are not only great tasting but also provide extra nourishment that helps boost wellbeing”, said Mr. Mr. Harsh Takru, Brand Head – Real, Dabur India Ltd.

"Real enjoys great equity with consumers when it comes to Fruit Nutrition. At Real we have always striven to provide our consumers with the most nutritious and delicious fruit experiences. The core range Réal Fruit Power addresses daily fruit nutrition needs while Réal Activ caters to functional health seeking young adults. Réal SUPAFruits will provide Superfruit nutrition to consumers seeking exotic fruit experiences”, added Mr. Takru.

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