Hotline: 1800 102 2007
X
Search Business Opportunities
Feb, 27 2018

Rasna Appoints Kareena Kapoor Khan Brand Ambassador for ‘Rasna Masala Orange’

Through Rasna Masala Orange, the company has taken a significant step towards innovation in India’s beverage landscape by creating a new category of spicy fun drinks.

Spicing up things this summer, Rasna, world’s largest soft drink concentrate player with availability in 53 countries and 1.6 million outlets across India, today announced the launch of Rasna Masala Orange, a new spicy drink flavour with actor Kareena Kapoor Khan as its brand ambassador. Through Rasna Masala Orange, the company has taken a significant step towards innovation in India’s beverage landscape by creating a new category of spicy fun drinks. 

Speaking on the launch of Rasna Masala Orange and association with Kareena Kapoor Khan, Mr. Piruz Khambatta, Chairman & MD, Rasna Pvt Ltd, said, “Over the years, we have unveiled unique, healthy and delicious fruit drink based flavours at affordable pricing. Rasna Masala Orange is healthy, got a unique spicy taste with well-known Rasna Nagpur Orange flavour. Kareena Kapoor Khan is a critically acclaimed actor, fearless and believes in quality. As we venture into this new era of spicy drinks, our association with Kareena Kapoor Khan as the brand Ambassador of Rasna Masala Orange will help reach out to more consumers.”  

On her association with Rasna and tasting Rasna Masala Orange herself, Kareena Kapoor Khan, said, “Be it in spicy burgers, pizzas or sandwiches, everyone in India is used to a spicy palette. It is for the first time in the country, we have a spicy soft drink in the form of Rasna Masala Orange. I am proud to associate with Rasna as they are giving India a chatpatta orange drink that all of us love. Rasna Masala Orange is a great digestive, appetiser for the tastebuds which grownups and kids can drink anytime or on any occasion.”

Rasna Masala Orange is a unique product created for the very first time by any company through an innovative combination of real juice with spices such as Black Pepper, Cinnamon, Ginger, Cumin, Red Chillies, Mint and Fennel Seeds. It took Rasna more than six months to get the right combination as part of its R&D efforts supported by extensive consumer research. Rasna Masala Orange will be available in four pack sizes comprising of 32 glass pack at Rs.40/-, 12 glass pack at Rs.10/-, 1 glass at Rs.5/- and 1 glass at Re.2/- (without sugar)

Remarkably, Rasna has not increased the MRP of its product from its launch in last few years and is still available at Rs.2.37p per glass. In a research done by a well-reputed National Research agency, Rasna stood out with the highest recall orange drink - aided and unaided recall, which is another great achievement.

Comment
image
Related opportunities
  • Men's clothing
    T-Store is a wing of Relion Industries in the field..
    Locations looking for expansion Gujarat
    Establishment year 2010
    Franchising Launch Date 2018
    Investment size Rs. 5lac - 10lac
    Space required 50
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Ahmedabad Gujarat
  • Others Food Service
    About Us: Launched in 2015, YoMama is a chain of cafes..
    Locations looking for expansion Karnataka
    Establishment year 2015
    Franchising Launch Date 2018
    Investment size Rs. 10lac - 20lac
    Space required 350
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Bangalore Karnataka
  • Kids & Infant Products
    Want to be financially Independent? Want to work with convenience..
    Locations looking for expansion Gujarat
    Establishment year 2006
    Franchising Launch Date 2014
    Investment size Rs. 50 K - 2lac
    Space required -NA-
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater Ahmedabad Gujarat
  • Tea and Coffee Chain
    About Us: Belief: “as is sound, so as echo” Mission: “best tea every t..
    Locations looking for expansion Maharashtra
    Establishment year 2012
    Franchising Launch Date 2018
    Investment size Rs. 5lac - 10lac
    Space required 100
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater Mumbai Maharashtra
Insta-Subscribe to
The Franchising World
Magazine
For hassle free instant subscription, just give your number and email id and our customer care agent will get in touch with you
OR Click here to Subscribe Online
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities