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Dec, 15 2017

RP-SG Eyes Rs 1000 Crore Revenue From Food Brand

In 2017-18 group is hoping that the foods business will cross Rs 500 crore mark

RP-Sanjiv Goenka (RP-SG) Group has set a target on making Too Yumm its home-grown FMCG food product a Rs 1,000crore brand, by 2018-19. If Too Yumm can achieve this feat then it would become one of the few FMCG brands to touch Rs 1,000crore figure in the shortest time. In order to make Too Yumm one of the fastest-growing FMCG food brands, the Rs 21,000crore group, with interest in power, retail to sports, has roped in Team India captain Virat Kohli to endorse the high-end snacks, being projected as ‘guilt free’ food.

Sanjiv Goenka the chairman of RP-SG Group said “its foods business, which the group started seven months back, has already crossed Rs 100crore mark. The group’s other food brand E-Vita came via acquisition four months back. Too Yumm is priced at Rs 10, 20 and Rs 40 while E-Vita which is positioned as ‘sabse sasta’ (cheapest) snacks is priced at Rs 5. Both the brands are now available in 50,000 outlets and in next three months will be available in 1.5 lakh outlets. The group’s food business has started generating an average revenue of Rs 15 crore per month and from March this year, it could be Rs 30 crore taken together both the food brands. We are growing exponentially and hope to grow at 25% making them one of the fastest-growing brands in FMCG space”.

In 2017-18, the group is hoping that the foods business will cross Rs 500 crore mark and by FY19, it would be much bigger with Too Yumm alone crossing Rs 1,000 crore figure.

Elaborating the future plans, Goenka said “it is planning a slew of launches under both these brands in the next few months. We shall launch three more products in January itself. The group is looking at both organic and inorganic options for growth. it clear that the group has no plans to enter non-food FMCG business in the next one year.”

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