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Oct, 17 2014

RI Exclusive: Caffe Bene scouting local franchisee to enter India

The cafe chain is scouting reliable and perspective partner to sign a master franchisee agreement to penetrate its services in the Indian market.

Caffe Bene, one of the major players in Korean market, is planning to enter India later this year.

The cafe chain is scouting reliable and perspective partner to sign a master franchisee agreement to penetrate its services in the Indian market.

The coffee chain is the number one coffee player in Korea and is leading Starbucks Korea there.

The brands selling points for all its cafes are unique European style interior design, global style menu at cafes and their unique star marketing process.

“We have everything designed in a very different way. We have paintings, interiors designed in the traditional European way and that makes us different from other players in the segment. And if we signed a master franchisee deal in India, we will follow the same designing for Indian stores also,” Chris Jung, GM, Global Division, Caffe Bene told Restaurant India.

The cafe will open its first outlet in either Mumbai or Delhi.

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