Hotline: 1800 102 2007
X
Search Business Opportunities
Jun, 09 2017

​Pulse becomes top player in hard-boiled candy market

Indian confectionery market with other prominent categories such as eclairs and gums showing sluggish growth due to lack of innovation

Launched by the DS Group only two years ago, Pulse candy has become the biggest player in the hard-boiled candy (HBC) market, doubling its sales to Rs 326 crore in 2016-17 over the previous year.

Pulse is closely followed by Indonesian coffee-flavoured brand Kopiko at around Rs 306 crore.

This mirrors a trend of hard-boiled candies driving the Rs 8,500-crore ($1.3-billion) Indian confectionery market with other prominent categories such as eclairs and gums showing sluggish growth due to lack of innovation.

Sameer Shukla, Executive Director, Nielsen India, said, Innovations, new launches of brands and variants are driving candies segment growth to a 15% level, almost double the rate at which confectionery category is growing at."

According to Nielsen, from being just a third of the of the overall confectionery market last year, HBCs currently account for nearly half of the total confectionery market.

Shashank Surana, VP, New product development, DS Group, said, "With Pulse, we managed to lure adult consumers."

Krishna Rao, Category Head, Parle Products, said, "The HBC segment has strong sub-categories such as lacto candies, cough lozenges and digestive candies. Most major players are present in that category. It has grown so big that when a new player comes in and studies the market, it decides to launch in that particular segment instead of innovating in others."

He said, "Apart from HBC, another segment in the confectionery market that has grown exponentially is jellies. Around three years ago, there was only Falero from Mapro. But it took off so well that it prompted others, including us, to follow suit with new brands."

Comment
image
Related opportunities
  • Associate with the leading brand in Olympiad Examination in schools. Global..
    Locations looking for expansion Delhi
    Establishment year 2014
    Franchising Launch Date 2018
    Investment size Rs. 50 K - 2lac
    Space required -NA-
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater New delhi Delhi
  • Others Food Service
    About Us : Homely Cafe & Restaurant plating European-style dishes as..
    Locations looking for expansion Maharashtra
    Establishment year 2012
    Franchising Launch Date 2018
    Investment size Rs. 50lac - 1 Cr.
    Space required 1500
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Mumbai Maharashtra
  • Tea and Coffee Chain
    About Us: Started in Delhi’s Lajpat Nagar, ‘How You Brewing’ is..
    Locations looking for expansion Delhi
    Establishment year 2016
    Franchising Launch Date 2019
    Investment size Rs. 30lac - 50lac
    Space required 1000
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Delhi Delhi
  • Quick Service Restaurants
    About Us: A new eatery in town serving  authentic Hungarian chimney..
    Locations looking for expansion Maharashtra
    Establishment year 2018
    Franchising Launch Date 2018
    Investment size Rs. 10lac - 20lac
    Space required 200
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater pune Maharashtra
Insta-Subscribe to
The Franchising World
Magazine
For hassle free instant subscription, just give your number and email id and our customer care agent will get in touch with you
OR Click here to Subscribe Online
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities