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May, 25 2017

​Prabhat Dairy targets half of its business from B2C products by 2020

Prabhat Dairy's B2C products include liquid milk, cheese, paneer, curd and the recently launched ice-cream which it sells through retail outlets and modern trade

Dairy firm, Prabhat Dairy Ltd, aims to draw 50 per cent of its business from B2C products by 2020, as it hopes to increase its capacity utilisation in the coming years. At present, the company draws 30 per cent of its business from the segement.

Prabhat Dairy's B2C products include liquid milk, cheese, paneer, curd and the recently launched ice-cream which it sells through retail outlets and modern trade. However, at present, 70 per cent of its business comes from B2B segment, which includes supply of products to players like Mondelez, Abbott, Parle, Nestle and Future Group, among others.

Vivek Nirmal, joint managing director, Prabhat Dairy Ltd, "Currently, our cheese plant is running at a 20 per cent capacity, though we are the third largest cheese manufacturer. We are expecting higher capacity utilisation of our products in the coming days where the share of value added products will continue to grow. Our aim is that by 2020, 50 per cent of our business should come from the B2C segment including products like milk, ghee, curd, paneer, cheese, and ice-cream."

The company also looks to expand and plans to market its products through 2,00,000 retail outlets in the next two years, up from 1,00,000 outlets right now.

Nirmal added, "At present, the company has a capacity utilisation of 60 per cent. The company intends to take this up to 85-90 per cent in next two years."

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