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Feb, 18 2015

PizzaExpress to open 50 outlets in next 5 years

The group is also planning to open its second outlet in Ambience mall, Gurgaon next month as part of its strategy to tap into the fast-growing Indian casual dining market.

PizzaExpress, the UK based pizza chain which entered the Indian market in 2012 is planning to open 50 outlets in the country in next five years.

The global restaurant chain that differentiates itself from the QSR crowd by its premium casual dining ambience is planning to invest around Rs 150 crore for expansion.

Last December, the brand entered the Delhi-NCR market by opening its first restaurant at Ambience Mall, Vasant Kunj.

The group is also planning to open its second outlet in Ambience mall, Gurgaon next month as part of its strategy to tap into the fast-growing Indian casual dining market.

"I want PizzaExpress to become the benchmark for pizzas in India. Clearly, there is more consumer awareness and demand for premium Italian offerings in India today and we believe that our product and restaurant experience are key differentiators for our brand,” shared Ramit Bharti Mittal, Head of strategy and business development, Gourmet Investments Pvt Ltd.

The global chain has six restaurants in Mumbai. The first Indian outlet was launched in India in 2012, at Colaba in Mumbai, in partnership with Gourmet Investments, a company promoted by the Bharti Family Office.

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