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Dec, 05 2014

PizzaExpress opens its first outlet in Delhi-NCR

The first Indian outlet was launched in India in 2012, at Colaba in Mumbai, in partnership with Gourmet Investments, a company promoted by the Bharti Family Office.

PizzaExpress, the UK based pizza chain which entered the Indian market in 2012 has opened its first outlet in Ambience Mall, Vasant Kunj, Delhi, according to a report published by Financial Express.

PizzaExpress presently operates six outlets in Mumbai and Thane. The first restaurant was established in 1965 in London. Currently, PizzaExpress operates across 14 countries and has over 500 restaurants.

The first Indian outlet was launched in India in 2012, at Colaba in Mumbai, in partnership with Gourmet Investments, a company promoted by the Bharti Family Office.

The pizza chain is also planning to open its outlet in Gurgaon. Gourmet Investments is the master franchise for PizzaExpress in India and South Asia including Nepal, Bangladesh, Sri Lanka, Bhutan and Maldives. Atrium Restaurant which manages pizza chain in India is subsidiary of Gourmet Investments and a licensee for PizzaExpress.

“There is a vast difference between the ‘Americanised pizzas’ that are served by other brands here and the pizzas at PizzaExpress. Our consumer research has shown that Delhi’s customers are looking for something new and unique in the casual dining sector as well as the Italian restaurant space, something that PizzaExpress could readily offer,” Sanjay Nandrajog, CEO, Atrium Restaurants India told FE.

The pizza chain has also introduced new menu and food items based on our customer research and feedback.

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