Pizza Hut wins 2013, Marketing Excellence and Loyalty & Engagement awards.
Pizza Hut, world’s largest pizza chain with over 12,500 restaurants across 91 countries has won the 2013 Marketing Excellence Awards and Loyalty and Engagement Awards with several recognitions of the brand’s strategy to adopt innovative, effective and contemporary marketing practices that increase customer engagement, conversation and return on investment (ROI).
Nominated across seven Marketing Excellence categories, the brand was honoured with top awards for excellence in loyalty marketing, excellence in consumer insights and market research and excellence in data-driven marketing at the Marketing Excellence Awards held at the Pan Pacific Hotel in Singapore recently.
Juliana Lim, Senior MD, Pizza Hut said, “Brands must be sincere and continuously offer value to their customers. Loyalty should not be assumed. We need to be top-of-mind with consumers whenever they are making purchases and every demonstration of support for our brand should be valued and rewarded.”
She added, “We are thrilled to be receiving these amazing recognitions of our intelligent customer engagement strategy, which we started two years ago with Capillary Technologies.” Through its partnership with Capillary, Pizza Hut now understands customers better and is able to personalise offers based on consumption frequencies, tastes, day parts and location preferences.
Anant Choubey, Regional Head, Capillary Technologies Asia-Pacific, said “We congratulate Pizza Hut on these multiple recognitions. Pizza Hut has engaged its customer base with focussed campaigns that target the right customers with the products and offers at the right times to drive incremental sales across its restaurants and delivery business.”
“With our world-class solutions and expertise accumulated by working with numerous global retail brands, Capillary is helping clients to understand and respect their customers’ preferences and choices and win loyalty by tuning their marketing communications with such behavioral indicators in mind. We are also humbled to have received the best engagement agency recognition at the recent LEA event,” Choubey added.