The campaign allows a Kurkure buyer chance to win a free domestic air ticket, every hour, over two months.
Pepsico India has adopted a new marketing campaign to woo its customer this festive season by getting a chance to win free domestic tickets on purchase of its snack Kurkure, stated PTI.
The campaign allows a Kurkure buyer chance to win a free domestic air ticket, every hour, over two months, the company said in a statement.
"Kurkure's new festive campaign attempts to create a behavioural change, encouraging people to meet each other in person, face to face, fueling real love in relationships," statement said.
"Our latest festive campaign seeks to reignite the warmth and love of celebrating as a family together. We are confident that this campaign will touch hearts”, said, PepsiCo India Director Marketing Vani Gupta.
The promotion is valid till 31st October 2014 and a television commercial starring Parineeti Chopra, Kunal Kapoor, Boman Irani and Farida Jalal will soon go on-air in this regard.