Hotline: 1800 102 2007
X
Search Business Opportunities
Dec, 10 2014

PepsiCo ropes in Tamil actors as brand ambassadors

Over the years, India has grown as one of the top five markets of PepsiCo and it has eight brands which clock turnover of over Rs 1,000 crore in the market.

New Delhi: PepsiCo India has roped in Tamil and Telugu actors Arya and Akhil as brand ambassadors for 'Mountain Dew', says a PTI report.

The brand is planning to strengthen its market presence in southern market and hence, they thought a local face will be fit for the same.

"With Mountain Dew, our endeavour has always been to inspire the youth to face their fears and overcome them to achieve something. We are proud to associate with Arya and Akhil," Ruchira Jaitley, Senior Director, Marketing (Social Beverages), PepsiCo India told PTI.

Over the years, India has grown as one of the top five markets of PepsiCo and it has eight brands which clock turnover of over Rs 1,000 crore in the market.

In 2013, the company also announced that it would invest Rs 33,000 crore in India by 2020 to speed up its operations.

Apart from cold drinks like Pepsi, 7UP, Mirinda and Mountain Dew, it sells snacks under Lehar, Uncle Chipps and Kurkure brands.

Comment
Related opportunities
  • Join Hands With No.1 U.K. Concept International Preschool Chain SANFORT is..
    Locations looking for expansion Uttar Pardesh
    Establishment year 2009
    Franchising Launch Date 2010
    Investment size Rs. 10lac - 20lac
    Space required 2000
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater Ghaziabad Uttar Pardesh
  • Cosmetics & Beauty Product Stores
    About Us: Vega Industries Private Limited, Launched in 2000, formerly known..
    Locations looking for expansion New Delhi
    Establishment year 2001
    Franchising Launch Date 2018
    Investment size Rs. 10lac - 20lac
    Space required 50
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Delhi New Delhi
  • Theme Restaurants
    About Us: The Ambey group offers the franchise for a garden..
    Locations looking for expansion Delhi
    Establishment year 2018
    Franchising Launch Date 2019
    Investment size Rs. 10lac - 20lac
    Space required 200
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater New delhi Delhi
  • Sweetshop
    About Us:  SweetSmith was conceived as India’s first dessert boutique, with..
    Locations looking for expansion Maharashtra
    Establishment year 2016
    Franchising Launch Date 2018
    Investment size Rs. 10lac - 20lac
    Space required 500
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Mumbai Maharashtra
Insta-Subscribe to
The Franchising World
Magazine
For hassle free instant subscription, just give your number and email id and our customer care agent will get in touch with you
OR Click here to Subscribe Online
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities