Hotline: 1800 102 2007
X
Search Business Opportunities
Apr, 14 2015

PepsiCo replaces Coca-Cola as sponsor of NBA

Mountain Dew will serve as the lead brand of this partnership in North America and will introduce several new fan and community activities.

PepsiCo and the National Basketball Association has entered into a new multiyear marketing partnership.

With this the food and beverage company has become an official marketing partner of the NBA, Women's National Basketball Association (WNBA), NBA Development League (NBA D-League), and USA Basketball beginning next season.

As part of this expansive food and beverage partnership with the league, PepsiCo will leverage its Mountain Dew, Aquafina, Brisk, Doritos, and Ruffles brands to engage NBA fans through PepsiCo's world-class sports marketing and high-profile activation.

The partnership between the NBA and PepsiCo builds upon the league's relationship with Gatorade, the NBA's longest-standing partner.

"Uniting the passionate fans of the NBA with the power of PepsiCo's food and beverage brands is a slam dunk for the league and for our company," said Indra Nooyi, Chairman and CEO, PepsiCo.

"The NBA has established itself as one of the most exciting and innovative sports leagues in the world.  We look forward to working together to redefine the meaning of sports marketing partnership by taking the fan experience to new heights,” added Nooyi.

Mountain Dew will serve as the lead brand of this partnership in North America and will introduce several new fan and community activities, highlighted by a significant commitment to expanding the NBA's 3-on-3 basketball program. 

In addition, PepsiCo's water brand, Aquafina, will support programs around the NBA's youth, health, and wellness initiatives.

"We're honored to partner with PepsiCo -- a company with a terrific global vision and a reputation for engaging with premium sports and entertainment programming," said NBA Commissioner Adam Silver.  "For the NBA, a comprehensive food and beverage company like PepsiCo offers endless opportunities for collaboration.  We can't wait to get started."

In China, PepsiCo partner Tingyi -- the country's largest domestic soft drink manufacturer -- will position its Master Kong brand as the lead beverage of the partnership.  The NBA is the most popular sports league in China and, with 300 million participants, basketball is the nation's number one team sport.

"China is having a love affair with the NBA," said Tingyi Holding Corp. CEO James Wei.  "The opportunities the NBA partnership offers us with Chinese fans and consumers are limitless.  Every day, the NBA is making enormous strides in China, particularly among young adults.  We look forward to working with PepsiCo and the NBA on inspiring fans in China and growing the league and our business as a result of this exciting partnership."

PepsiCo and Tingyi will leverage their portfolio of brands to create memorable moments for fans around the world during marquee events, including NBA All-Star, NBA Playoffs, The Finals, NBA Draft presented by State Farm, WNBA All-Star, NBA D-League All-Star presented by Kumho Tire, and the USA Basketball Global Exhibition Tour.    

Comment
Related opportunities
  • After School Activities
    Started in 2009, SportyBeans is India’s most reputed non-competitive multi-sport..
    Locations looking for expansion Maharashtra
    Establishment year 2009
    Franchising Launch Date 2010
    Investment size Rs. 10lac - 20lac
    Space required 1200-1500 sq.ft
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater Maharashtra
  • About Us: NICT provides high quality computer education at a very..
    Locations looking for expansion Karnataka
    Establishment year 1993
    Franchising Launch Date 2001
    Investment size Rs. 30lac - 50lac
    Space required 1000
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Bangalore Karnataka
  • Tea and Coffee Chain
    About Us: Bubble Rush is a bubble tea restaurant from the..
    Locations looking for expansion Maharashtra
    Establishment year 2017
    Franchising Launch Date 2018
    Investment size Rs. 10lac - 20lac
    Space required 300
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Mumbai Maharashtra
  • Associate with the leading brand in Olympiad Examination in schools. Global..
    Locations looking for expansion Delhi
    Establishment year 2014
    Franchising Launch Date 2018
    Investment size Rs. 10000 - 50 K
    Space required -NA-
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater New delhi Delhi
Insta-Subscribe to
The Franchising World
Magazine
For hassle free instant subscription, just give your number and email id and our customer care agent will get in touch with you
OR Click here to Subscribe Online
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities