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Mar, 09 2017

PepsiCo looks for partnerships and tie-ups to build out its portfolio in the next 2-3 years

PepsiCo will launch a new range under the Nutri foods brand by the end of this year and four more for variants this April and two more at the beginning of 2018 under the Tropicana Essentials brand.

PepsiCo India is introducing a set of new healthy products as part of its nutrition portfolio furthering its global commitment to reduce its alliance on sugar, salt and saturated fat and boost nutritional content in its products.

As part of their flagship brands Quaker Oats and Tropicana, PepsiCo is launching Quaker Nutri Foods and Tropicana Essentials, respectively in the breakfast space.

Deepika Warrier, Vice President, Nutrition Category, India region, said, "The lifestyles of millennials today is increasingly rushed and they are looking at nutrition solutions in the morning because that's the only time of the day that they have control over."

Warrier said, "You know WHO recommends that one should consume 5-6 servings of fruits and vegetables everyday while an average Indian consumes only three to three and a half."

Warrier said the company has similar ambitions in India and that the mandate for the nutrition part of the portfolio is to grow faster than the core portfolio since there is a lot of traction for these kind of products.

She further added, "For me I think the target is to grow nutrition 2-2.5 times faster than the core business of PepsiCo."

PepsiCo will launch a new range under the Nutri foods brand by the end of this year and four more for variants this April and two more at the beginning of 2018 under the Tropicana Essentials brand. They are also considering introducing products from their global portfolio in India in the future. “We are looking at right partnerships and right tie-ups to build out this portfolio in the next 2-3 years. We have a pipeline in development,’ said Warrier.

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