Hotline: 1800 102 2007
X
Loading
Search Business Opportunities
Jan, 09 2016

PepsiCo India to bring lay's crispz & twitz for competition

Crispz and Twitz, which are being rolled out as a pilot in some big cities in north India, will be sold at Rs 5 and Rs 20 mainly through general trade. The company plans to introduce them in tier-II and III town and cities later.

PepsiCo India beverage and snacks is rolling out Lay's Crispz and Twitz, two sub-brands with Rs 5 entry-level packs, to take the brand to the masses and thwart competition from regional snack makers, reported ET.

Two years back, PepsiCo had initiated talks to buy Gujarat-based salty snacks major Balaji Wafers, but it had fizzed out on valuation. Partho Chakrabarti, PepsiCo India's vice-president said the strategy was aimed at leveraging the brand's strengths through multiple price points.

"Last year, we took Lay's premium with Maxx. Now, we're taking the brand mass with this differentiated potato-based snack," Chakrabarti said.

Crispz and Twitz, which are being rolled out as a pilot in some big cities in north India, will be sold at Rs 5 and Rs 20 mainly through general trade. The company plans to introduce them in tier-II and III town and cities later.

Although Lay's has been available at price points of Rs 2, 3 and 5, the new sub-brands are aimed at countering competition from regional salty snacks players. With sales in beverages slowing to low single digits, the New York headquartered firm is banking on snacks to grow its business in the country.

"Consumers are opting for measured portions or single-serve packs in food as well, which used to be a phenomenon for beverages. So, with affordable pricing and flavour expansion, this is a classic case of increasing category penetration and getting new users," said Devendra Chawla, group president, food FMCG and brands, Future Group.

Pepsico, which also makes Pepsi cola and Slice mango drink, is also scaling up its $1-billion-plus, high-margin Doritos snacks brand.

India's Rs 8,700-crore salty snacks market is characterised by a large presence of unorganised players, besides rivals such as ITC's Bingo, Parle, Balaji Wafers and Haldiram's.

Comment
Related opportunities
  • A super premium brand for complete Beauty Services and Solutions.Panache..
    Locations looking for expansion Maharashtra
    Establishment year 2014
    Franchising Launch Date 2015
    Investment size Rs. 50lac - 1 Cr.
    Space required 800 - 1200 Sq.ft
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater Gondiya Maharashtra
  • About:Social drinking is a norm in today’s world and keeps..
    Locations looking for expansion Maharashtra
    Establishment year 2006
    Franchising Launch Date 2017
    Investment size Rs. 50 K - 2lac
    Space required -NA-
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater Mumbai City Maharashtra
  • Publications & Print Media
    About: Jennard Galleries helps to create motivating workplaces where employees and..
    Locations looking for expansion Karnataka
    Establishment year 2003
    Franchising Launch Date 2017
    Investment size Rs. 10lac - 20lac
    Space required 0
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Bangalore Karnataka
  • About Maple Bear:-Who are we?Maple Bear combines the best of..
    Locations looking for expansion New Delhi
    Establishment year 2011
    Franchising Launch Date 2015
    Investment size Rs. 20lac - 30lac
    Space required 3000 - 4000 Sq.ft
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater New Delhi New Delhi
Insta-Subscribe to
The Franchising World
Magazine
For hassle free instant subscription, just give your number and email id and our customer care agent will get in touch with you
OR Click here to Subscribe Online
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities