Hotline: 1800 102 2007
X
Search Business Opportunities
Apr, 11 2018

PepsiCo India launches Kurkure Multigrain with reduced sodium content

Kurkure Multigrain with Power grain Ragi has been formulated with 21.5 % less sodium with the richness of calcium, fiber and is a good source of protein.

PepsiCo India’s flagship snack brand Kurkure has planned to launch a Multigrain variant of Kurkure with Power-Grain Ragi, catering to the rising trend of consumers looking for tasty yet healthy everyday snacking options.

Kurkure Multigrain with Power grain Ragi has been formulated with 21.5 % less sodium with the richness of calcium, fiber and is a good source of protein. The new formulation of snake brand is in line with PepsiCo’s global sustainability agenda of Performance with Purpose

“Kurkure is India’s most loved snack brand which has been innovating and transforming to cater to changing consumer needs. As per our Performance with Purpose agenda, we are working to improve our snack products through a stepwise reduction approach. In India, we have been successful in reducing 21 metric tonnes of sodium from our entire snack portfolio till last year and aim to reduce sodium in 75% of our food’s portfolio by 2025. The recently launched Kurkure Multigrain with 21.5% less sodium is yet another step towards the actualization of this journey,” said Jagrut Kotecha, V.P Indian Snacks, PepsiCo India.

The new Kurkure Multigrain will be available in the winning flavor Curry & Herbs at 3 price points (Rs. 5, 10 and 20) distributed across India through traditional trade and modern trade channels.

PepsiCo India has revamped the packaging of their flagship brand Kurkure across its entire range of 40 variants with an aim to engage consumers at the point of purchase. Research has shown that a consumer generally takes less than 7 seconds to make a purchase decision when buying a snack and the first thing he/she notices is the colour followed by the shape, brand name and finally the key ingredients that go into making the product.

This consumer psychology was combined with design thinking to develop an entirely new design philosophy for the brand. The new packaging range stands out thereby re-appraising Kurkure as a lead player in the Salty Snack category.

The new packaging strongly reiterates Kurkure’s Kitchen ingredients story and noticeably sets apart one flavor from the other. The new packaging effectively displays product format on each pack, making it easier to distinctly understand the offering of each variant and distinguish it from other me-too brands. The new packaging design has been developed over the past 12 months by PepsiCo’s global design group, headed by designer Mauro Porcini along with an external agency and has been rolled out nationally.

Comment
Related opportunities
  • Fashion accessories - women
    About Us: COVO is a premium accessories brand for Men and..
    Locations looking for expansion Karnataka
    Establishment year 2017
    Franchising Launch Date 2018
    Investment size Rs. 30lac - 50lac
    Space required 500
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Bangalore Karnataka
  • School Tutoring
    About Us: SkillCube is one of the pioneers in India focusing..
    Locations looking for expansion Delhi
    Establishment year 2012
    Franchising Launch Date 2018
    Investment size Rs. 30lac - 50lac
    Space required 950
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater New delhi Delhi
  • Furniture Works
    About Us: Stellar, a unit of Hi-Life Traders Pvt. Ltd, is..
    Locations looking for expansion West bengal
    Establishment year 1996
    Franchising Launch Date 2018
    Investment size Rs. 2lac - 5lac
    Space required 1400
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Saltlake West bengal
  • Quick Service Restaurants
    THE BURGERS NATION – brings the golden opportunity to start..
    Locations looking for expansion Haryana
    Establishment year 2015
    Franchising Launch Date 2017
    Investment size Rs. 5lac - 10lac
    Space required 200
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Gurgaon Haryana
Insta-Subscribe to
The Franchising World
Magazine
For hassle free instant subscription, just give your number and email id and our customer care agent will get in touch with you
OR Click here to Subscribe Online
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities