Hotline: 1800 102 2007
X
Search Business Opportunities
Oct, 25 2017

PepsiCo India Plans To look beyond celeb for endorsement

Traditionally known to be among the heaviest spenders on celebrity advertising company has had some of the biggest names across cricket and films

After parted away with cricketer Virat kohli, PepsiCo senior Vice President said “PepsiCo will increasingly rope in sources of authority for endorsing its brands instead of opting only for celebrities. The cola firm will consider individuals who have established their credentials in specific fields and have direct synergies with brands they endorse. . The beverages and snacks maker has now roped in javelin throw athlete and junior world record holder Neeraj Chopra for its sports drinks Gatorade. Other recent endorsement deals with such sources of authority include badminton player PV Sindhu also for Gatorade and Chef Vikas Khanna for oats brand Quaker. We will continue to consider celebrities, but that will no longer be the only criteria for our endorsement deals. Increasingly, PepsiCo will be less about celebrities and more about sources of authority, across the portfolio.”

Traditionally known to be among the heaviest spenders on celebrity advertising, the company has had some of the biggest names across cricket and films such as cricketers MS Dhoni and Kohli, and actors Ranbir Kapoor, Hrithik Roshan and Anushka Sharma as faces of the brands. While Dhoni and Kohli are no longer associated with Pepsi, Hrithik Roshan endorses Mountain Dew while Anushka Sharma is the face of Nimbooz masala soda.

Talking about Aquafina expansion parkash said “Aquafina premium flavours and offering vitamins and minerals under the brand name Aquafina Vitamin Splash.  The move is in continuation with the US firm’s portfolio transformation exercise, which includes reduction of calories in carbonated drinks".

Comment
Related opportunities
  • Car wash / Ceramic Coating / Detailing
    Having passion and love to work on cars? Join hands..
    Locations looking for expansion New Delhi
    Establishment year 2008
    Franchising Launch Date 2010
    Investment size Rs. 10lac - 20lac
    Space required 1000
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater New Delhi New Delhi
  • About Us: The Arvind Limited Legacy Since 1931, Arvind has been the..
    Locations looking for expansion Gujarat
    Establishment year 2010
    Franchising Launch Date 2010
    Investment size
    Space required 700
    Franchise Outlets -NA-
    Franchise Type MultiUnit
    Headquater Kalol Gujarat
  • Guest House / Service Apartments
    About Us: A neoteric conception, U HOSTELS offer a plush accommodation..
    Locations looking for expansion New Delhi
    Establishment year 2017
    Franchising Launch Date 2017
    Investment size Rs. 50lac - 1 Cr.
    Space required -NA-
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater South Delhi New Delhi
  • Home Furnishings
    About: Ambreh is backed by Aalidhra Techtex Pvt. Ltd. that owns..
    Locations looking for expansion Delhi
    Establishment year 1989
    Franchising Launch Date 2017
    Investment size Rs. 30lac - 50lac
    Space required 500
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater New delhi Delhi
Insta-Subscribe to
The Franchising World
Magazine
For hassle free instant subscription, just give your number and email id and our customer care agent will get in touch with you
OR Click here to Subscribe Online
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities