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Oct, 13 2015

PepsiCo Inc to market a line of mobile phones and accessories in China

\"Available in China only, this effort is similar to recent globally licensed Pepsi products which include apparel and accessories,\" the spokeswoman said.

PepsiCo Inc said on Monday it is working with a licensing partner to market a line of mobile phones and accessories in China in the next few months, reported by Reuters.

However, the food and beverage company has no plans to get into the mobile phone manufacturing business, a PepsiCo spokeswoman said.

"Available in China only, this effort is similar to recent globally licensed Pepsi products which include apparel and accessories," the spokeswoman said.

The spokeswoman did not name the licensing partner or give any further details about the phone.

Technology website reports, that PepsiCo would release a smartphone called Pepsi P1, with "decent but not high-end specs" on Oct. 20.

PepsiCo already has many licensees across a number of categories. It tied up with companies such as Danish luxury stereo and TV maker Bang & Olufsen and Italian shoemaker Del Toro for a range of products for its football campaign last year.

On Monday, PepsiCo's shares were down 0.5 per cent at $99 in late afternoon trading while the broader market was flat.

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