Hotline: 1800 102 2007
X
Search Business Opportunities
Apr, 24 2015

Pass Pass unveils smarter contemporary packaging

This change will be supported by elegant, eye-catching POPs, stronger branding, change of background and model images to give a more up-market feel to the product.

Pass Pass, the mouth freshener brand now comes in a contemporary new packaging, which is not only aesthetically invigorating, but is also unique in the category.

The confectionary arm of the multi-diversified conglomerate, DS Group, unveiled its revamped and premium matte finish packs of Re 1/- Sachet and Rs 5/- Zipper Pack.

Additionally, new Rs 10/- Flip Top Pack and a Family Pack will also be introduced very soon in the market.

The new packaging will make Pass Pass stand out in its category and bolster its market leadership position.

This change will be supported by elegant, eye-catching POPs, stronger branding, change of background and model images to give a more up-market feel to the product.

“Our new packaging for the existing SKUs is sleeker and smarter in keeping with the evolved preferences of our patrons. Our customers seek delectable products that blend the best of traditional tastes with a more contemporary brand value and this is exactly what we are catering to. The new packaging will tremendously uplift the brand image,” said CK Sharma, Business Head- Mouth Freshener.

The change will be steered in a phase-wise manner with immediate roll out of the Re 1/- Sachet, and Rs 5/- Zipper Pack.

The brand will also introduce new SKUs at Rs 10 price point in the pan plus channel to grocery stores to the modern retail channel, offering greater choice to consumers.

Comment
Related opportunities
  • Ayurvedic, Herbal & Organic Products
     About Us: In an endeavor to promote the 5000-years-old Vedic Science..
    Locations looking for expansion Punjab
    Establishment year 2014
    Franchising Launch Date 2018
    Investment size Rs. 10lac - 20lac
    Space required 800
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Rajpura Punjab
  • Professional Education coaching
    Aboout Us: Speciality Certified Medical Assistant a certification body of the..
    Locations looking for expansion Haryana
    Establishment year 2010
    Franchising Launch Date 2018
    Investment size Rs. 10lac - 20lac
    Space required 1000
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Faridabad Haryana
  • Skills / Personality Development
    About Us  SKAE is an established spoken english training institute started..
    Locations looking for expansion New Delhi
    Establishment year 2008
    Franchising Launch Date 2017
    Investment size Rs. 5lac - 10lac
    Space required 920
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater North Delhi New Delhi
  • Other Vocational Training
    About: Hi - Tech Animation is a ISO 9001:2008 certified organization..
    Locations looking for expansion Delhi
    Establishment year 2011
    Franchising Launch Date 2016
    Investment size Rs. 20lac - 30lac
    Space required 0
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater New delhi Delhi
Insta-Subscribe to
The Franchising World
Magazine
For hassle free instant subscription, just give your number and email id and our customer care agent will get in touch with you
OR Click here to Subscribe Online
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities

Free Advice - Ask Our Experts