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Apr, 24 2015

Pass Pass unveils smarter contemporary packaging

This change will be supported by elegant, eye-catching POPs, stronger branding, change of background and model images to give a more up-market feel to the product.

Pass Pass, the mouth freshener brand now comes in a contemporary new packaging, which is not only aesthetically invigorating, but is also unique in the category.

The confectionary arm of the multi-diversified conglomerate, DS Group, unveiled its revamped and premium matte finish packs of Re 1/- Sachet and Rs 5/- Zipper Pack.

Additionally, new Rs 10/- Flip Top Pack and a Family Pack will also be introduced very soon in the market.

The new packaging will make Pass Pass stand out in its category and bolster its market leadership position.

This change will be supported by elegant, eye-catching POPs, stronger branding, change of background and model images to give a more up-market feel to the product.

“Our new packaging for the existing SKUs is sleeker and smarter in keeping with the evolved preferences of our patrons. Our customers seek delectable products that blend the best of traditional tastes with a more contemporary brand value and this is exactly what we are catering to. The new packaging will tremendously uplift the brand image,” said CK Sharma, Business Head- Mouth Freshener.

The change will be steered in a phase-wise manner with immediate roll out of the Re 1/- Sachet, and Rs 5/- Zipper Pack.

The brand will also introduce new SKUs at Rs 10 price point in the pan plus channel to grocery stores to the modern retail channel, offering greater choice to consumers.

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