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Nov, 25 2015

Pass Pass Pulse targets Rs. 100 cr revenue

Since its launch in April 2015, the Rs. 6,500 crore diversified business conglomerate had already earned Rs. 50 crore from the sale of the product in north India.

Dharampal & Satyapal (DS) Group is expecting Rs. 100 crore revenue from the new candy product ‘Pass Pass Pulse' in this financial year, reported Business Line.

During the press conference they announce the launch of the product in Hyderabad market, Shashank Surana, Vice President - New Product Development, DS Group said there was 'good' response for the product in northern markets like Gujarat. Since its launch in April 2015, the Rs. 6,500 crore diversified business conglomerate had already earned Rs. 50 crore from the sale of the product in north India.

“The result of the test marketing in the southern markets has also been very encouraging,‘‘ said Surana adding that Hyderabad ranked number two as a consumer city for hard boiled candy, according to AC Neilsen.

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