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Feb, 26 2015

Parle launches 'Simply Good Range' TVC campaign

Parle\'s Simply Good Digestive cookies are available across India in two packs sizes, the 250 gms pack is available at Rs 50 and the 100 gms pack is available at Rs 20.

Parle Products, India’s one of the leading player in the biscuit, snacks and confectionary segment, has launched a TVC campaign, focusing on ‘Mindful Eating and Soulful Living’ for their new range of healthy biscuits – ‘Simply Good’.

The biscuit consists of three variants: Simply Good Digestive cookies, Simply Good Cream Cracker and Simply Good Digestive Slimz biscuits.

Catering to the health conscious consumer, the Simply Good range of biscuits focuses on the little joys of eating healthy.

The TVC is about simply enjoying what you eat, rather than worrying about whether it’s healthy or not. 

“The TVC is all about simplifying life and staying close to nature, which is exactly what the brand represents. With this new ‘Simply Good’ range, we encourage our valued consumers to live a healthy and fulfilling life,” said Pravin Kulkarnii, General Manager (Marketing), Parle Products.

“We did an extensive research on what our customers want and are proud to present the Simply Good range that is both delicious and healthy. Indian consumers are well aware about their wellbeing and there is an increase in healthy food consumption, which is becoming a part of their lifestyle. With the Simply Good Range, we are offering our consumers a choice of healthy snacks without compromising on the delectable taste,” added Mayank Shah, Deputy Marketing Manager, Parle Products .

“With this TVC, we wanted to bring out the fact that people should take a break from their routine life and encourage them to live a life that is pure, natural and Simply Good”, said Mr. Rahul Jauhari, NCD, Everest Brand Solutions.

Parle’s Simply Good Digestive cookies are available across India in two packs sizes, the 250 gms pack is available at Rs 50 and the 100 gms pack is available at Rs 20.

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