The rusk will be available in 200 gram pack.
Parle Products has announced the launch of Parle Rusk across India.
Shalin Desai, Group Product Manager, Parle Products, said, “Rusk is a big category in India, readily available in local bakeries across the country. Currently the market is largely dominated by unorganized players. Within the organized sector, there is just a single national player monopolizing the market, and we see this as a big opportunity to offer the finest quality product which our consumers will relish.”
The rusk will be available in 200 gram pack across India priced at Rs 25.