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Jun, 05 2017

Parle introduces new pulses brand called Fresh Harvest

The Fresh Harvest collection will comprise Toor, Moong, Urad, Channa and Masoor

Biscuits and confectionery maker, Parle Products, has announced its entry in the pulses category with the launch of its new brand Fresh Harvest which will be sold across retail outlets in the country.

The company aims to offer its consumers protein rich pulses that are processed and packed in the most hygienic conditions.

The Fresh Harvest collection will comprise Toor, Moong, Urad, Channa and Masoor dals sourced from some of the best farms in Maharashtra and Karnataka.

With Fresh Harvest, Parle aims to provide Indian households premium quality pulses that are unadulterated and hygienically packed, assuring consumers about safety and quality of the product.

Mayank Shah, Category Head, Parle Products, said, "Fresh Harvest epitomises quality, hygiene, nutrition and consistency. Through this brand, we want to offer consumers premium pulses that are pure, unadulterated and full of nutrition to make meal-time healthier. Right from sourcing to delivering quality end products to consumers, the involvement of a company like Parle will go a long way in convincing consumers to switch to packaged pulses."

Currently, Fresh Harvest has been launched across class-A outlets, Self Service Outlets (SSOs) and local retail chains across more than 5 lakh towns in Maharashtra and would be launched in phased manner in other parts of India over the next 12 months.

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