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Mar, 13 2015

Paperboat to spend Rs 10 crore this quarter, enter more cities

Presently, Hector Beverages is exporting Paperboat drinks to countries including US, UK, France, Canada, Australia, Netherlands, UAE and Malaysia.

Paperboat, the packaged drinks maker which started its operation in 2013 is looking to expand to 50 cities by the end of this year, reported PTI.

The company recently inaugurated its second manufacturing plant in Karnataka to cater the South and West region.

Paperboat which has invested around Rs 22 crore in its Mysore-based facility is also planning a branding/marketing campaign for its products targeting the youth.

"The company would start an advertising campaign soon. TV commercial of Paperboat would first time appear on Television screen. We are planning to spend around Rs 10 crore during this quarter," said Neeraj Kakkar, CEO and Co-Founder, Hector Beverages.

After the addition of Mysore plant, the company would have a production capacity of about 10 million packs a month.

"Till now, we were present in only six cities due to limited capacity. This new plant would provide us a chance to expand in new places," added Kakkar.

The company has aggressive growth plans and aims to build its brand through new product launches, exploring newer geographies, improving distribution and also by identifying new-age channels to make these products available anywhere.

Paperboat is also targeting to launch six new variants of packaged traditional drinks before August 2015.

Presently, Hector Beverages is exporting Paperboat drinks to countries including US, UK, France, Canada, Australia, Netherlands, UAE and Malaysia.
 

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