Hotline: 1800 102 2007
X
Search Business Opportunities
Apr, 11 2016

Paper Boat welcomes the summer with new drinks, launches chilli guava

To spread the word about these new drinks, Paper Boat will be airing short films across television and digital platforms.

This summer, Paper Boat brings back the taste of a near-forgotten memory: running out of school when the bell rang, a coin clutched in our hands, straight to the thela laden with mouthwatering guavas. With the new drink, Chilli Guava, relive inseparable friendships – exactly like chilli powder and guavas – sweet, sour, with a tang of spiceand a raw bite.

A second surprise this summer will be Paper Boat Neer More.Straight from the heart of South India, this recipe spells instant relief from parched afternoons of ceaseless cricket.

“Summers are here and this season we are launching new drinks that will strengthen our presence region-wise. As always, we have worked very hard to stay true to our promise of preserving authentic recipes that don’t just taste great, but have the ability to instantly take you back to your childhood,” shared Neeraj Kakkar, Co-Founder and CEO, Hector Beverages Pvt Ltd.

To spread the word about these new drinks, Paper Boat will be airing short films across television and digital platforms.

The summer campaign will also see two films dedicated to Paper Boat’s all-time class-toppers, Aamras and AamPanna. Conceptualized and written by Lowe Lintas, four short stories (one each for Chilli Guava, Neer More, Aamras and Aam Panna) explore memories triggered by the drinks themselves. The campaign was shot over four days at various locations in Mumbai.

Adding much heft to the films is Gulzar’s simple, enduring and evocative poetry – and he lends his voice to its recital too. Paper Boat continues to use the glorious soundtrack from Malgudi Days in a rendition that is guaranteed to mesmerize.

The 20-second films are supported by a marketing plan that has been designed to maximize reach for the new products. This includes airtime across general entertainment channels (GEC), English news,and prominent spots during theIndian Premier League (IPL).

Comment
image
Related opportunities
  • Car wash / Ceramic Coating / Detailing
    About Us: AUTOTRIZ is a global leading producer of high quality..
    Locations looking for expansion Maharashtra
    Establishment year 2016
    Franchising Launch Date 2017
    Investment size Rs. 20lac - 30lac
    Space required 2000
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Pune Maharashtra
  • Furniture Works
    About Us: Stellar, a unit of Hi-Life Traders Pvt. Ltd, is..
    Locations looking for expansion West bengal
    Establishment year 1996
    Franchising Launch Date 2018
    Investment size Rs. 2lac - 5lac
    Space required 1400
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Saltlake West bengal
  • About HPS: HPS [Hyderabad Public School Pvt Ltd] is one of..
    Locations looking for expansion Andhra Pardesh
    Establishment year 2009
    Franchising Launch Date 2010
    Investment size Rs. 50lac - 1 Cr.
    Space required 10000
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater 0 Andhra Pardesh
  • About Us: C.H.I.L.D an initiative of Mrs. Kavitha Chandra Mouli hasa..
    Locations looking for expansion Tamil nadu
    Establishment year 2013
    Franchising Launch Date 2018
    Investment size Rs. 5lac - 10lac
    Space required 1500
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Chennai Tamil nadu
Insta-Subscribe to
The Franchising World
Magazine
For hassle free instant subscription, just give your number and email id and our customer care agent will get in touch with you
OR Click here to Subscribe Online
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities