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Jun, 12 2017

Paper Boat launches variants in 1 litre Tetra Pak carton category

The variants, priced at Rs. 99, except Anar, which will retail at Rs.120, will be available across the country at modern trade stores

Non-carbonated beverage brand, Paper Boat, has announced the launch of its variants in the 1 litre Tetra Pak carton category.

The variants, priced at Rs. 99, except Anar, which will retail at Rs.120, will be available across the country at modern trade stores.

Neeraj Kakkar, Co-Founder & CEO, Hector Beverages, said, "Our 250 ml doy pack has been critical in shaping our visual identity. It conveys a spirit, encourages playfulness, and has been successful in getting our customers to come engage with our packs at the store. So when we decided to explore the multi-serve format, the brief wrote itself. Again, we wanted to work with a distinct, memorable form. And we found the answer in the Tetra Prisma Aseptic. Manufactured especially in Sri Lanka, we have finally launched our 1 litre pack with a lot of help and guidance from the entire team at Tetra Pak. We’re very excited for the times ahead."

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