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Jan, 19 2017

Paper Boat goes traditional with new menu

Paper Boat Chikki is available in Delhi-NCR region across modern trade and general trade outlets.

Paper Boat recently launched a mission to revive those long forgotten liquid traditions, by packaging good old goodness. A few years, several sips, and a successful run of “Drinks and Memories” later, Paper Boat is proud to announce a brand new chapter in this continuous unfolding of Indian food legacy – a foray into “Foods and Memories”.

The beverages brand has launched Chikki with Fair Trade peanuts and jaggery.

Paper Boat Chikki will not only look out for the preservation of this age-old recipe, but will also look out for its farmers. It will be the first Chikki, and the first Indian brand, to proudly wear a Fair Trade Certificate – which means its highest-quality peanuts and jaggery have been made with ethical farming practices, and much of the proceeds from their cultivation go back towards the betterment of their farmers’ communities.

Paper Boat drinks are prepared and packaged in a stringent 1000-grade pharmaceutical industry standard, while Paper Boat Chikki can boast of being safely and hygienically manufactured and packaged in the rigorous and exacting standards maintained by international chocolatiers.

"Foods and memories is an exciting proposition for us. With our first step in the foods category, we want to truly commemorate that timeless snack that came replete with crackling paper and sticky fingers - chikki! We don't want to merely make chikki - our ambition is to make the best, the tastiest, and the most conscientious chikki” Neeraj Kakkar, Co-Founder and CEO of Hector Beverages.

Paper Boat Chikki’s packaging dons colours and cues that are familiar from the drinks portfolio. Priced at Rs. 10/- for a 31g bar, and Rs. 12/- for a 36g bar, Paper Boat Chikki is ready to bring Chikki (and sticky fingers!) back to tiffin boxes of all sizes, and appetites of all kinds.

Paper Boat Chikki is available in Delhi-NCR region across modern trade and general trade outlets. 

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