Odisha government had asked OMFED to start online marketing of milk and milk products in 2015
Provider of milk and other milk products prepared by the Orissa State Cooperative Milk Producers' Federation Limited (OMFED) at customers’ doorsteps on Monday signed a MoU with Grozip, a city-based online grocery service. Grozip will make home delivery of various OMFED products on a phone call or click of a mouse.
Odisha government had asked OMFED to start online marketing of milk and milk products in 2015 after the state-owned dairy board failed to sale huge amount of surplus milk. “Online marketing is the need of the hour and more numbers of customers want to buy products online so we tied up with Grozip.
Managing director of OMFED said “It a sizable costumer base who buy various products like grocery and vegetables from them and now the costumers can get milk through it. OMFED is also going to launch its own mobile APP (application) soon through which customers can directly order milk and milk products.
Anand Mishra, CEO and founder of Grozip said “We have a customer base of around one lakh in the last one and a half years. We have plans to offers attractive schemes for customers like cash back and free delivery on a minimum order. We get around 60 to 100 orders a day from Cuttack and Bhubaneswar for various grocery items including vegetables. We are also planning to include cooked food in our products soon”.
Meanwhile, the online marketing service launched by Odisha State Poultry Products Co-operative Marketing Federation Ltd (OPOLFED) in 2015 has not been working for last several months.