Hotline: 1800 102 2007
X
Search Business Opportunities
Sep, 10 2015

Nestle working on plans to bring back Maggi noodles to India

Nestle is now awaiting the results of fresh tests at court-appointed laboratories, expected by early October, after which it can begin manufacturing.

Nestle SA could start making Maggi noodles again in India as early as October, it said on Wednesday, paving the way for the snack to go back on sale by the end of the year, reported Reuters.

In May, Nestle made news for the worst packaged food scare in a decade, when local regulators reported some packets of the popular noodles, sold at roadside stalls across India, contained unsafe levels of lead.

The company had to order a recall of the product a month later, which cost it about 66 million Swiss francs ($67.42 million).

But in August, an Indian court ruled in favour of Nestle in its battle to overturn a nationwide ban on the noodles, although the popular snack will have to undergo more safety tests before it can go on sale again.

The court also questioned testing standards at the country's food watchdog, the Food Safety and Standards Authority of India.

"The comeback of Maggi is clearly at the top of our agenda. This is a fourth of our business," Suresh Narayanan, the newly appointed head of Nestle's Indian operations, said.

Nestle is now awaiting the results of fresh tests at court-appointed laboratories, expected by early October, after which it can begin manufacturing.

And after yet more tests, sales can restart.

"I don't have a magic wand," Narayanan said, declining to give a date at which Maggi noodles will regain their position in the Indian market. "It is going to be a climb up."

Nestle India slipped to a second-quarter loss after the noodle recall.

Narayanan now plans a 24/7 consumer helpline, more active engagement on social media and a revitalisation of what he described as "an organisation in agony."

He will also need to restore links with hundreds of thousands of suppliers and the owners of almost 4 million stores across India, he said.

Narayanan, the first Indian-born head of Nestle India in 16 years, also said the company would engage more actively with regulators in the country that represents less than 2 percent of sales now, but has huge potential.

He said the company would also work with industry rivals to enhance government testing processes and capabilities, adding talks were already underway.

"It could be common investments, it could be laboratories that will be set up with some kind of funding. It could be training," he said.

Comment
Related opportunities
  • Department & Convenience Stores
    About Us  NDB Convenio is a venture of NDB Retail India..
    Locations looking for expansion Delhi
    Establishment year 2005
    Franchising Launch Date 2018
    Investment size Rs. 30lac - 50lac
    Space required 600
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater New delhi Delhi
  • Ice creams & Yogurt Parlors
    About: Launched in Delhi, Fruktville is a fast emerging brand of..
    Locations looking for expansion Delhi
    Establishment year 2016
    Franchising Launch Date 2017
    Investment size Rs. 10lac - 20lac
    Space required 100
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater New delhi Delhi
  • Quick Service Restaurants
    About: Burger Singh is into business of Fast Food Burger Chain..
    Locations looking for expansion New Delhi
    Establishment year 2014
    Franchising Launch Date 2016
    Investment size Rs. 20lac - 30lac
    Space required -NA-
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater South Delhi New Delhi
  • Certification course coaching
    About Us:Digiperform looks forward to expanding presence on a pan-india..
    Locations looking for expansion New Delhi
    Establishment year 2014
    Franchising Launch Date 2017
    Investment size Rs. 10lac - 20lac
    Space required -NA-
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater South Delhi New Delhi
Insta-Subscribe to
The Franchising World
Magazine
For hassle free instant subscription, just give your number and email id and our customer care agent will get in touch with you
OR Click here to Subscribe Online
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities

Free Advice - Ask Our Experts