Nestle To Launch Ruby Chocolate Kitkat In Japan And South Korea

Nestle will launch a ruby chocolate version of its Kitkat brand in Japan and South Korea this month, becoming the first consumer brand to market the new variety developed by Barry Callebaut.

Barry Callebaut said in a statement that KITKAT Chocolatory Sublime Ruby' will be available from Friday, January 19, in time for Valentine's Day. Ruby Chocolate which is used in Kitkat has a fresh berry-fruity taste and characteristic colour. Ruby chocolate is made from the ruby cocoa bean. No berries, berry flavour or colour are added.

Barry Callebaut unveiled the ruby variety in September, creating a fourth kind of chocolate in addition to dark, milk and white.