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Feb, 23 2015

Nestle India to remove artificial colours from its chocolate

The Switzerland-based brand with around $10 billion in sales, sells chocolates such as, Munch, Milkybar and Kit Kat here, apart from beverages and snacks like Nescafe and Maggi.

Nestle, one of the largest manufacturers of chocolate in world has said that it is working on removing artificial flavours from chocolates selling in India, reported ET.
The chocolate maker has said that it has already stopped using artificial colours in its chocolate and confectionery portfolio in India.
"Though there are different constraints in replacing flavours, our application teams are working on it and already some of the premium products including Nestle Extra Smooth Chocolate do not contain artificial flavours," said a Nestle India spokesperson.

The Switzerland-based brand with around $10 billion in sales, sells chocolates such as, Munch, Milkybar and Kit Kat here, apart from beverages and snacks like Nescafe and Maggi.

According to market research firm Euromonitor, India's chocolate sales crossed Rs 10,000 crore in 2014, up 24% a year earlier.

While Mondelez India (formerly Cadbury) dominated the market with around 56% share, Nestle took the second spot with 17% share. Given that India's per capita chocolate consumption is lowest among emerging markets, it offers a huge potential for growth to chocolate makers.

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