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Feb, 26 2015

Naturo Food to launch fruit and vegetable based snacks

At the same time, Naturo targets at growing its business at least 30 per cent year-on-year for the next three years to touch Rs 100 crore turnovers by the end of the third year.

Naturo Food and Fruit Products  which manufactures fruit bars, jams, and fruit chips is planning to launch a of fruit and vegetable based snacks.

Naturo Food currently manufactures its product through a ‘unique re-texturing process’ at their facility in Bengaluru.

“The group is planning to add new variants and categories such as fruit peels, fruitnacks and juicy chunks all of which are again fruit-based and will fill the gap for nutritional alternatives from tropical fruits”, said K Sivamohan Reddy, Director, Naturo Food.

Naturo group is also planning to introduce snacks based on vacuum fried vegetables such as okra and bitter gourd.

“The research is on, and we will soon launch a range of innovative products, which will be healthy to snack on,” he added.

At the same time, Naturo targets at growing its business at least 30 per cent year-on-year for the next three years to touch Rs 100 crore turnovers by the end of the third year.

“In the South, we are strong. We deliver our products to several markets in the East, North and West too,” Reddy added.

The promoters of Naturo Food earlier owned the famed confectionary brand Nutrine that was sold to Godrej in 2006. The company is now leveraging its ‘Nutrine’ experience in reaching its products across markets.

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