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Jul, 23 2014

Natural to enter Delhi

To open first outlet by Diwali.

Natural Ice Cream is all set to open its first store in Delhi by Diwali seeking greater demand for its ice cream. Speaking on the same, Srinivas Kamath, Director, Natural Ice cream, said, “Natural sells a total of 1.4 lakh scoops daily in half a dozen states. I want to expand that footprint, besides debuting new products.”

His father RS Kamath, who started Natural's first store in 1984 on Valentine's Day, more as an outlet selling pav bhaji rather than an icecream shop, has just one piece of advice for his son — quality and taste should not change.

The company has doubled the store from 50 to 116 entering in Rajasthan, Madhya Pradesh, Karnataka and Goa ever since Srinivas joined the company four years ago. 

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