Hotline: 1800 102 2007
X
Loading
Search Business Opportunities
Jul, 15 2017

Namboothiris targets Rs 500 crore turnover in two years

The first company to launch packed pickles in the state fifty years ago, Namboothiris was recently acquired by Nambeesans Group, which has interests in restaurant and catering and real estate.

Kerala-based food products company, Namboothiris Agro Foods Ltd hopes to touch the 100-crore turnover mark by the end of this financial year. The company will launch a range of fifty products in its food products segment including jams, curry powders, pickles, starting this Onam.

Rajeev. G. Kaimal, Director and Neelakantan Nambeesan, MD, Namboothiris Foods, said, "By the beginning of the Onam season, the company will have a range of more than 50 products in its food product segment."

Nambeesan added, "The most attractive innovation will be pickles packed in ceramic jars, a first in the industry. We have roped in actor Suresh Gopi as our brand ambassador."

The first company to launch packed pickles in the state fifty years ago, Namboothiris was recently acquired by Nambeesans Group, which has interests in restaurant and catering and real estate.

The company will expand its product range to seventy and move into other states next year.

The company has entered into an agreement with Chennai-based PayAgri Innovation, an Agro Fin Tech company, for the procurement of pesticide-free products directly from more than 60000 farmers in Tamil Nadu, directly by eliminating middlemen..

To beat competition, the company has come out with innovative products and packages.

Kaimal said, "We are introducing pickles packed in traditional ceramic jar for the first time in the industry. We have avoided plastic pouches and are using glass bottles and tins for packing products. Puttu podi (rice flour used for making Kerala dish puttu) in a cylindrical tin jar is another innovation." Passion fruit and Alphonso mango jam, Ramanad chilli powder are some innovative products.

The company is aiming at a turnover of Rs 500 crore in two years by scaling up its business pan-India.

The company plans to enter ayurvedic cosmetics and traditional handloom sector soon. The company has roped in Malayalam actor Suresh Gopi as its brand ambassador. The manufacturing facilities are located in Thodupuzha and Kattapana in Kerala and Muraleedharana Namboothiri who was the MD of Namboothiris earlier will be in charge of production.

Comment
Related opportunities
  • About:An ultimate high-fashion destination for the stylish and glamorous of..
    Locations looking for expansion New Delhi
    Establishment year 2014
    Franchising Launch Date 2016
    Investment size Rs. 20lac - 30lac
    Space required 150 - 200 Sq.ft
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater South Delhi New Delhi
  • Pizzeria
    Start your own pizza joint by becoming a Go69 Franchisee:..
    Locations looking for expansion Uttar Pardesh
    Establishment year 2014
    Franchising Launch Date 2015
    Investment size Rs. 2lac - 5lac
    Space required 400 - 800 Sq.ft
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater Lucknow Uttar Pardesh
  • Tattoo, Piercing & Nail Art
    About Nail LoungeThe premium destination for sophisticated hand and feet..
    Locations looking for expansion Maharashtra
    Establishment year 2007
    Franchising Launch Date 2011
    Investment size Rs. 10lac - 20lac
    Space required -NA-
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater Mumbai City Maharashtra
  • About:started In 1984, Bellcross Industries, is a prestigious and leading..
    Locations looking for expansion Maharashtra
    Establishment year 1984
    Franchising Launch Date 2017
    Investment size Rs. 2lac - 5lac
    Space required - 400 Sq.ft
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater Mumbai City Maharashtra
Insta-Subscribe to
The Franchising World
Magazine
For hassle free instant subscription, just give your number and email id and our customer care agent will get in touch with you
OR Click here to Subscribe Online
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities