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Jul, 15 2017

Namboothiris targets Rs 500 crore turnover in two years

The first company to launch packed pickles in the state fifty years ago, Namboothiris was recently acquired by Nambeesans Group, which has interests in restaurant and catering and real estate.

Kerala-based food products company, Namboothiris Agro Foods Ltd hopes to touch the 100-crore turnover mark by the end of this financial year. The company will launch a range of fifty products in its food products segment including jams, curry powders, pickles, starting this Onam.

Rajeev. G. Kaimal, Director and Neelakantan Nambeesan, MD, Namboothiris Foods, said, "By the beginning of the Onam season, the company will have a range of more than 50 products in its food product segment."

Nambeesan added, "The most attractive innovation will be pickles packed in ceramic jars, a first in the industry. We have roped in actor Suresh Gopi as our brand ambassador."

The first company to launch packed pickles in the state fifty years ago, Namboothiris was recently acquired by Nambeesans Group, which has interests in restaurant and catering and real estate.

The company will expand its product range to seventy and move into other states next year.

The company has entered into an agreement with Chennai-based PayAgri Innovation, an Agro Fin Tech company, for the procurement of pesticide-free products directly from more than 60000 farmers in Tamil Nadu, directly by eliminating middlemen..

To beat competition, the company has come out with innovative products and packages.

Kaimal said, "We are introducing pickles packed in traditional ceramic jar for the first time in the industry. We have avoided plastic pouches and are using glass bottles and tins for packing products. Puttu podi (rice flour used for making Kerala dish puttu) in a cylindrical tin jar is another innovation." Passion fruit and Alphonso mango jam, Ramanad chilli powder are some innovative products.

The company is aiming at a turnover of Rs 500 crore in two years by scaling up its business pan-India.

The company plans to enter ayurvedic cosmetics and traditional handloom sector soon. The company has roped in Malayalam actor Suresh Gopi as its brand ambassador. The manufacturing facilities are located in Thodupuzha and Kattapana in Kerala and Muraleedharana Namboothiri who was the MD of Namboothiris earlier will be in charge of production.

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