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Jan, 02 2015

Mumbai based Yogurtbay opens its first outlet in Pune

The group will soon launch stores in Thane and Churchgate in Mumbai, and is also planning to enter Delhi and Hyderabad markets with company owned stores.

Mumbai based premium frozen yogurt brand – Yogurtbay has launched its first store in Pune.

The outlet is located at Koregaon Park and this is the brand’s 6th store in the country after Mumbai, Kochin and Bhopal.

Over the last three years, Yogurtbay has evolved into a lifestyle choice for many especially with their eggless gourmet style frozen yogurt and smoothies.

“We are happy to launch our 1st store in Pune. This store is really special since it marks our debut in this beautiful city. Over the last 3 years, we’ve received an overwhelming response from our stores in Mumbai, Kochin and Bhopal. We are looking forward to a warm welcome in Pune too. Moving forward, we will soon be launching stores in Thane &Churchgate in Mumbai, and are also looking to enter Delhi and Hyderabad markets with company owned stores,” said, Robin Chatterjee, Founder, Yogurtbay.

At Yogurtbay, there are flavours available for different palates including Chocolate hazelnut, Red velvet cheesecake, Tiramisu, Salted caramel, French Vanilla and the house special Blueberry cheesecake. There are also flavoured cones made from a recipe formulated in-house by their dessert partner Sugar Overdose and are egg less & completely handmade. Three recently launched flavors include Swiss Chocolate, Strawberry and Red Velvet.

Each cone is flavored and coated with toppings both on the outside and inside to give the customer the ultimate waffle experience. The Chocolate cones are decadently flavored with rich cocoa powder and the red velvet is made from a buttermilk batter that has hints of cocoa.

Yogurtbay aims to grow the business to 20 company owned stores in the next 12 to 18 months and to 15 franchise stores in the same period.
 

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