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Feb, 13 2015

Mrs Bector's Cremica to enter B2C sales, to raise 150 crore

The sauces and mayonnaise maker also has Motilal Oswal Private Equities on its board which owns 22 per cent in Mrs Bector\'s, which it bought out from the Goldman Sachs\' arm in 2010.

Mrs Bector's Cremica is in talks with global PE players to raise over 150 crore in a latest round of development.

The brand is also planning to dilute over 10- 15 per cent of the equity.

The sauces and mayonnaise maker also has Motilal Oswal Private Equities on its board which owns 22 per cent in Mrs Bector's, which it bought out from the Goldman Sachs' arm in 2010.

With the expansion of Indian food sector, global private equity players are contributing hugely in the Indian FMCG growth story.

Akshay Bector led 200 crore Cremica Foods is also looking to tap the B2C market by competing with others in the same race.

The group will sell its products through various retail outlets across the country.

The group is planning to raise funds by 2015-2016 first quarters.

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