Mr. Sub opens first outlet in India, targets 250 outlets in next 4-5 years

Mr. Sub, the Canadian submarine sandwich chain has opened its first outlet at SDA market in India.

The group has entered India with Arnav Saluja-led Beverly Food & Beverages as the master franchisee.

"I was not from the food industry, so as a consumer I always saw something missing in the market in terms of ingredient, freshness and quality. Mr. Sub stands for a consistent product, quality vendors and ingredients," shared Saluja.

The sandwich chain which will give competition to Subway in India is planning to invest over Rs 15 crore in its outlet and supply chains in India in the next one year.

The group is also looking at opening about 250 restaurants in next four to five years entering into cities like Mumbai, Hyderabad, Bengaluru and Pune.

By the end of March 2016, it plans to open 30-45 outlets in the Delhi-NCR region alone.

Starting with a menu range of Rs 135, Mr. Sub is serving both vegetarian and non-vegetarian sandwiches in India.