Hotline: 1800 102 2007
X
Search Business Opportunities
May, 09 2017

Mother's Recipe campaigns for Mother's Day with #TasteOfMothersLove

The initiative is amplified through various media platforms like Print, Radio, YouTube, Facebook, Twitter and Instagram, to engage with the relevant target audience.

One of the leading FMCG brand - Mother’s Recipe has started its unique and stimulating Mother’s Day campaign #TasteOfMothersLove.

The campaign has been conceptualized and executed by Mother’s Recipe and Triton Communication with the aim to introduce mothers to the idea of sharing the most precious emotion - ‘Mother’s Love’ with the special kids.

At the ground level, the brand partners with several orphanages across India to organize well-planned events, creating an enriching experience and everlasting memories for both mothers and the children.

The initiative is amplified through various media platforms like Print, Radio, YouTube, Facebook, Twitter and Instagram, to engage with the relevant target audience.

Additionally, this year the brand has introduced a customized ‘#TasteOfMothersLove’ product which is available for a month at various retail outlets.

Sanjana Desai, Head Business Development, Desai Brothers Ltd said, "Mother’s Recipe is a brand which has become synonymous with the magic of a mother’s touch through its vast range of food products. Having spread the magical and authentic taste of different recipes from mothers across India for over 15 years, we felt the need to touch lives of those who have never experienced a mother’s love. Our Mother’s Day initiative finds resonance and synergies with the brand ethos which aims to give a taste of mother’s love, this time to the children who need it the most."

Sanjana further added, "The ambitious campaign started three years ago, which at present has spread mother’s love with 900 mothers to 950 children in 18 orphanages across five cities - Mumbai, Pune, Delhi, Bangalore and Kolkata. This year, we are anticipating a greater response from mothers in Mumbai and Delhi along with relentless support on all the other platforms. For us it will always be about the number of lives we touch rather than the number of likes we receive."  

Comment
Related opportunities
  • Pathological Labs
    About: UFirst Diagnostics is the leading NABL certified pathology lab with..
    Locations looking for expansion Delhi
    Establishment year 2016
    Franchising Launch Date 2017
    Investment size Rs. 2lac - 5lac
    Space required 100
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater New delhi Delhi
  • Pathological Labs
    About Us: Established in 1995 by Dr. Vinay Goel, Lifecare Diagnostics..
    Locations looking for expansion Maharashtra
    Establishment year 1995
    Franchising Launch Date 2017
    Investment size Rs. 10lac - 20lac
    Space required 150
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Mumbai Maharashtra
  • About HPS: HPS [Hyderabad Public School Pvt Ltd] is one of..
    Locations looking for expansion Andhra Pardesh
    Establishment year 2009
    Franchising Launch Date 2010
    Investment size Rs. 50lac - 1 Cr.
    Space required 10000
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater 0 Andhra Pardesh
  • About Us:  Couture for Lil' Brats is an endeavor to swag..
    Locations looking for expansion Tamilnadu
    Establishment year 2015
    Franchising Launch Date 2018
    Investment size Rs. 30lac - 50lac
    Space required 500
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater chennai Tamilnadu
Insta-Subscribe to
The Franchising World
Magazine
For hassle free instant subscription, just give your number and email id and our customer care agent will get in touch with you
OR Click here to Subscribe Online
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities

Free Advice - Ask Our Experts