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Nov, 19 2014

Mother Dairy to tap South Indian market

The company is eyeing 15-20 per cent business from South Indian market and will enter in cities like Chennai, Bangalore and Hyderabad.

Mother Dairy, one of the leading dairy major in the country is entering Chennai after test marketing its product in the southern market for almost two years.

The New Delhi based dairy major is eyeing a business of Rs 10,000 crore by 2017.

Mother Dairy will launch its products in Chennai within a month. The company is going at a CAGR of 20 per cent presently.

"We are looking at Chennai market very closely. It offers huge potential. In a month or so, we will launch products in Chennai", said, Sandeep Ghosh, Business Head (Milk, Mother Dairy Fruit and Vegetable), Mother Dairy Fruit and Vegetable Pvt Ltd.

"The company is growing at 20 per cent CAGR (compounded annual growth rate) and is eyeing Rs 10,000 crore businesses by 2017 and of that dairy business will be Rs 7,500 crore” he added.

The brand which is a subsidiary of National Dairy Development Board is also planning to expand its presence in the country.

Mother Dairy is planning to set up 6,000 outlets in Chennai, Bangalore and Hyderabad in next six months.

The company is eyeing 15-20 per cent business from South Indian market and will enter in cities like Chennai, Bangalore and Hyderabad. Milk will be procured from the Balaji Milk facility at Tirupati and served to Chennai and Bangalore region.

The company is also looking at home delivery of milk in Chennai and it would be priced at Rs 39 per litre for toned milk, Rs 48 per litre for full cream milk and Rs 36 per litre for double toned milk and standard toned milk, respectively.

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