The campaign is aimed at youths.
Mother Dairy Fruits and Vegetable Pvt Ltd plans to unveil the ‘Happy Food Happy People' campaign focusing on the youth. The campaign has been conceptualised by Ogilvy and Mather, Gurgaon, while its production has been executed by RU Films.
The commercial with tagline ‘Taste That Lifts You’ is seeking to create a relationship with the new and emerging consumers of young India.
Commenting on the same, Vaibhav Kumar, Chief Marketing Officer, Mother Dairy Fruit and Vegetable Pvt Ltd, said, “Today the young adult likes to indulge himself in great tasting products. But at the same time he is consciously aware of the nutritional benefits that are added to everything that he consumes.”