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Mar, 30 2015

Mother Dairy to expand its services, enter other states

Horticulture makes half the revenue at Mother Dairy as fresh fruits is the largest segment which contributes to the revenue, followed by sale of pulp and packed food items including jams and sauces.

Mother Dairy, a wholly owned subsidiary of National Dairy Development Board, is aiming at Rs 700 crore turnover from its horticulture business in 2016, reported PTI>

"We are expecting a turnover of Rs 630 crore this fiscal from the horticulture business alone. In the next fiscal, we are aiming at over Rs 700 crore from this division," said, Pradipta K Sahoo, Business Head (Horticulture), Mother Dairy.

The group is also expecting higher turnover from pulses, a new product launched under its brand ‘Safal’.

However, the group is selling pulses at its Safal outlets in Delhi-NCR presently, but is soon to enter other retail outlets and markets.

"We are working to enter into other markets beyond NCR and by the end of next month, our pulses will be available in Bihar, Jammu and Kashmir, Uttrakhand and Assam," Sahoo added.

At present, the company is selling 14 variants of pulses in the packets of one kg each in the price range of Rs 48 to Rs 125 per kg depending upon the type of pulses.

Horticulture makes half the revenue at Mother Dairy as fresh fruits is the largest segment which contributes to the revenue, followed by sale of pulp and packed food items including jams and sauces.

At present, the company has 400 Safal outlets in Delhi- NCR. Safal outlets are being operated on the franchise model, where the company provides basic infrastructure.

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