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Aug, 10 2017

Mother Dairy's Safal launches frozen jackfruit; eyes Rs 12 cr revenue

The newly introduced product is being directly sourced from Jharkhand and is being processed in Safal’s recently inaugurated Ranchi unit which was built with an investment of Rs 80 crore and commenced operations from February earlier this year.

Safal, the horticulture arm of Mother Dairy Fruit & Vegetable, expects its new packaged frozen jackfruit to generate revenue of Rs 12 crore from next year onwards once the product is available across India. "We have launched our new product for the Delhi-NCR region at present. We will start rolling out frozen jackfruit across the country from next year and aim to generate revenue of Rs 10-12 crore in the first year," said Pradipta Kumar Sahoo, business head at Safal, Mother Dairy Fruit & Vegetable. He was speaking at the launch of the product in Delhi-NCR.

The newly introduced product is being directly sourced from Jharkhand and is being processed in Safal’s recently inaugurated Ranchi unit which was built with an investment of Rs 80 crore and commenced operations from February earlier this year. Besides Ranchi, Safal has processing plants in Delhi, Bengaluru and Ramgarh. Safal will process 100 tonnes of jackfruits for Delhi-NCR market this year and will ramp it up to 1,000 tonnes once it starts rolling out the product nationally next year. The product will be available across nearly 400 Safal outlets in Delhi-NCR along with modern trade and is priced at Rs 40 for a 300 gram packet.

According to the company, the frozen jackfruits are pre-cut vegetables which takes away the hassle of peeling and removing of latex from the vegetable. With frozen jackfruit, the brand is also launching Safal Easy Onions – dehydrated onions, for consumers across the Delhi-NCR region. The product contains dried onion flakes which contain less than one percent moisture and is equivalent to almost one-tenth of fresh onions weight, the company said. Mother Dairy procures 2.5 lakh tonnes of fruits and vegetables annually from 16 states with a 10,000-farmer base. The company also has third-party plants for food processing in states like Uttarakhand, Andhra Pradesh, Maharashtra, Punjab and Tamil Nadu. 

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