The new offering is a range of global luxury gifting chocolates launched in the country.
Mondelez India Foods Limited announced the launch of Cadbury Glow, a global luxury chocolate gift offering, in India. It is one of the topmost products in the parent company portfolio.
The Cadbury Glow chocolate gift boxes are available across metros in pack sizes of 16 pieces (160g) for Rs 400 and 24 pieces (240g) for Rs 600. Commenting on the new launch, Siddhartha Mukherjee, Director, Chocolate Category and Media, Mondelez India Foods Limited, said, “India is the first country to launch Cadbury Glow which would be our luxury gifting brand globally. Gifting is an integral part of Indian culture and festivals and we are confident that consumers across the country would be excited about our year-round luxury gifting brand.”
Cadbury India which was named Mondelez India earlier this year operates in four categories - chocolate confectionery, beverages, biscuits and candy. Some of the key brands are Cadbury Dairy Milk, Bournvita, 5 Star, Perk, Bournville, Celebrations, Halls, Choclairs, Tang and Oreo.