The company will provide free shipping for any bulk order above Rs 299
Mondelez India, today announced entry into direct online sales for its range of products as part of efforts to tap into the gifting segment.
Mondelez India said in a statement that “The website wwwis an additional channel for consumers to directly connect with the brand. The new site will allow the company, part of Mondelez International, to build an opportunity in the corporate gifting segment, especially during festive gifting, Mondelez India said in a statement”.
Mondelez India e-commerce Lead Abhishek Ahluwalia said: "We have identified a massive opportunity in the corporate gifting space that we aim to leverage through this platform."
The company will provide free shipping for any bulk order above Rs 299.
Besides, the company, which has a strong gifting portfolio, will enhance such experience through discounts, multiple location delivery and free shipping, along with customisation and bulk orders.
Ahluwalia also added "We are focusing our investments strategically on associations that help us develop best in class sales and distribution proficiencies with strong go-to-market capabilities.”
Mondelez India has powerful brands in its portfolio, which includes Dairy Milk, Cadbury Dairy Milk Silk, Cadbury Celebrations, Cadbury Bournville, Cadbury 5 Star, Cadbury Perk, Cadbury Gems and Cadbury Glow.